FIMIL2012 programs

FORUM ON INTERNATIONAL MARKETS AND INSTITUTIONAL LOGICS

September 17-19, 2012
School of Commerce
Meiji University
Tokyo, Japan

Conference Co-Chairs
Takamichi Inoue, Meiji University
Masato Shoji, Takachiho University
Stephen L. Vargo, University of Hawaii at Manoa
Robert F. Lusch, University of Arizona

Program

Monday, 17th September 2012

18:00-20:00

Welcome Reception

Cafe Panse (Meiji University, Academy Common), Sponsored by School of Commerce, Meiji University

Thuesday, 18th September 2012

8:40	Registration, Meiji University, Academy Common Victory Floor (2nd floor)

9:00-9:10	Welcome Speech
9:10-9:50	Keynote Speech1 Stephen L. Vargo(University of Hawaii at Manoa) and Melissa Archpru Akaka(University of Denver) A Service Ecosystems Approach for International Marketing
9:50-10:30	Keynote Speech2 Robert F. Lusch (University of Arizona) Thinking Out Loud: Institutions 1.0
10:40-11:20	Keynote Speech3 Junichi Muramatsu (Hiroshima University) C-D Logic and the Philosophy of "Ba": Logical Basis of Non-Separation of the Self and the Other
11:20-12:00	Keynote Speech3 Takamichi Inoue (Meiji University) The Impact of Research on Service-Dominant Logic
12:00-13:00	Lunch

	Session A (Room 2)	Session B (Room 3)
	Chair: Ippei Machida (Meiji University)	Chair: Takashi Taguchi (Ibaraki Christian University)
13:00-13:30	Kazuo Kikuchi (Meiji University) and Tatsunosuke Kubota (JTB Business World Tokyo Corp.) Co-Creation of Value and Changing Value-in-Context: Central Attention to the Case of Handgel of JTB Business World Tokyo Corp.	Rajeev Verma (Indian Institute of Management Indore) A study of Service Delivery Innovation using Service Dominant Logic Approach: A Cross Market Comparative Analysis between India and Mexico
13:30-14:00	Denton D. Anthony (St. Francis Xavier University) Idiosyncratic Consumers as Social Operant Resources: A Loyalty Program Perspective	Atsushi Kanazawa (Meiji University) Co-creation of Value in Japanese Care Industry
14:00-14:30		Angeline G. A. Nariswari (University of Hawaii, at Manoa) and Stephen L. Vargo(University of Hawaii, at Manoa) Translation of Market Practices: Reconceptualizing the Role of International Marketing in Value Co-creation
14:30-14:40	Coffee Break
14:40-15:10	Kazuma Imamura (Hiroshima University) Manufacturer’s Dilemma at the Product Usage Stage	Heiko Wieland (University of Hawaii, at Manoa) and Melissa Archpru Akaka (University of Denver) Innovation Co-Creation in Service Ecosystems
15:10-15:40	Akira Ohyabu (Okayama University of Science) One Approach to Value Co-Creation Marketing: A Retail Case Study	Zhihua Zhang (Meiji University) The Impact of User Experience on Product Evaluation
18:00	Dinner, Tokyo Garden Palace Hotel, Tenku-no-Ma (2nd floor)

Wednesday, 19th September 2012

	Session C (Room 2)	Session D (Room 3)
	Chair: Kazuo Kikuchi (Meiji University)	Chairs: Masato Shoji (Takachiho University), Susumu Maeda (Japan Small and Medium Enterprise Management Consultants Association)
9:30-10:00	Masato Shoji (Takachiho University) An Investigation of A to A framework in a Japanese Mail-Order Company
10:00-10:30	Kosaku Morioka (Tokyo Keizai University) and Ikuo Takahashi (Keio University) Value-in-Exchange, Experiential Value, and Value Co-Creation: An Empirical Analysis of Japanese Mobile Phones Markets	Noriaki Saito (Meiji University) Resource Advantage Theory and Service-Dominant Logic
10:30-11:00	Takashi Taguchi (Ibaraki Chiristian University) Co-creating Value Propositions in the Japanese Content Industry: Involving Key Actors in the Platform	Taku Kato (Kyorin University) Store Development Strategy of the Mini-box Type Service Retailer based on Value Co-creation (presented in Japanese)
11:00-11:30	Yoshiro Fujioka (Hiroshima University) Implementation of Value Co-Creation Strategy and Operational Strength in the “Ba”: An Application in Traditional Japanese Culture	Kazuo Ishikawa (Senshu University) Service Dominant Logic and Past Marketing Thought: Focusing on Changes of the Daily Life Philosophy of Marketers (presented in Japanese)
11:30-12:00	Closing Remarks, Room2

S-D Logic in Japan

This program is open to the public

Chair: Masato Shoji (Takachiho University)

Room 1
13:00-13:20	Opening Remarks Katsuhiko Yokoi (Meiji University)
13:20-14:00	Invited Speech Robert F. Lusch(University of Arizona), Stephen L. Vargo(University of hawaii at Manoa), and Mitthew O'brien (Bradley University) Service-Dominant Logic: Foundational Premises and Perspectives
14:00-14:40	Invited Speech Takao Kondo (Meiji University) Service-Dominant Logic and Innovation (presented in Japanese)
14:40-15:20	Invited Speech Yukihiko Uehara (Meiji University) Information Sharing and Value Creation (presented in Japanese)
15:20-15:40	Commentary Takamichi Inoue (Meiji University) Potentiality of Service-Dominant Logic Research (presented in Japanese)
15:40	Closing Remarks