FORUM on International Markets     and Institutional Logic

FORUM ON INTERNATIONAL MARKETS AND INSTITUTIONAL LOGICS

 

September 17-19, 2012
School of Commerce
Meiji University
Tokyo, Japan

 

Conference Co-Chairs
Takamichi Inoue, Meiji University
Masato Shoji, Takachiho University
Stephen L. Vargo, University of Hawaii at Manoa
Robert F. Lusch, University of Arizona

 


 

Program

 

Monday, 17th September 2012

18:00-20:00

Welcome Reception

Cafe Panse (Meiji University, Academy Common), Sponsored by School of Commerce, Meiji University

 

Thuesday, 18th September 2012

8:40 Registration, Meiji University, Academy Common Victory Floor (2nd floor)
9:00-9:10 Welcome Speech
9:10-9:50

Keynote Speech1

Stephen L. Vargo(University of Hawaii at Manoa) and Melissa Archpru Akaka(University of Denver)
A Service Ecosystems Approach for International Marketing

9:50-10:30

Keynote Speech2

Robert F. Lusch (University of Arizona)
Thinking Out Loud: Institutions 1.0

10:40-11:20 Keynote Speech3
Junichi Muramatsu (Hiroshima University)
C-D Logic and the Philosophy of "Ba": Logical Basis of Non-Separation of the Self and the Other
11:20-12:00

Keynote Speech3
Takamichi Inoue (Meiji University)

The Impact of Research on Service-Dominant Logic

12:00-13:00 Lunch

Session A (Room 2) Session B (Room 3)
Chair: Ippei Machida (Meiji University) Chair: Takashi Taguchi (Ibaraki Christian University)
13:00-13:30

Kazuo Kikuchi (Meiji University) and Tatsunosuke Kubota (JTB Business World Tokyo Corp.)
Co-Creation of Value and Changing Value-in-Context: Central Attention to the Case of Handgel of JTB Business World Tokyo Corp.

Rajeev Verma (Indian Institute of Management Indore)
A study of Service Delivery Innovation using Service Dominant Logic Approach: A Cross Market Comparative Analysis between India and Mexico
13:30-14:00 Denton D. Anthony (St. Francis Xavier University)
Idiosyncratic Consumers as Social Operant Resources: A Loyalty Program Perspective
Atsushi Kanazawa (Meiji University)
Co-creation of Value in Japanese Care Industry
14:00-14:30 Angeline G. A. Nariswari (University of Hawaii, at Manoa) and Stephen L. Vargo(University of Hawaii, at Manoa)
Translation of Market Practices: Reconceptualizing the Role of International Marketing in Value Co-creation
14:30-14:40 Coffee Break
14:40-15:10 Kazuma Imamura (Hiroshima University)
Manufacturer’s Dilemma at the Product Usage Stage
Heiko Wieland (University of Hawaii, at Manoa) and Melissa Archpru Akaka (University of Denver)
Innovation Co-Creation in Service Ecosystems
15:10-15:40 Akira Ohyabu (Okayama University of Science)
One Approach to Value Co-Creation Marketing: A Retail Case Study
Zhihua Zhang (Meiji University)
The Impact of User Experience on Product Evaluation
18:00 Dinner, Tokyo Garden Palace Hotel, Tenku-no-Ma (2nd floor)

 

Wednesday, 19th September 2012

Session C (Room 2) Session D (Room 3)
Chair: Kazuo Kikuchi (Meiji University) Chairs: Masato Shoji (Takachiho University), Susumu Maeda (Japan Small and Medium Enterprise Management Consultants Association)
9:30-10:00 Masato Shoji (Takachiho University)
An Investigation of A to A framework in a Japanese Mail-Order Company
10:00-10:30

Kosaku Morioka (Tokyo Keizai University) and Ikuo Takahashi (Keio University)
Value-in-Exchange, Experiential Value, and Value Co-Creation: An Empirical Analysis of Japanese Mobile Phones Markets

Noriaki Saito (Meiji University)
Resource Advantage Theory and Service-Dominant Logic
10:30-11:00 Takashi Taguchi (Ibaraki Chiristian University)
Co-creating Value Propositions in the Japanese Content Industry: Involving Key Actors in the Platform

Taku Kato (Kyorin University)
Store Development Strategy of the Mini-box Type Service Retailer based on Value Co-creation (presented in Japanese)

11:00-11:30 Yoshiro Fujioka (Hiroshima University)
Implementation of Value Co-Creation Strategy and Operational Strength in the “Ba”: An Application in Traditional Japanese Culture

Kazuo Ishikawa (Senshu University)
Service Dominant Logic and Past Marketing Thought: Focusing on Changes of the Daily Life Philosophy of Marketers (presented in Japanese)

11:30-12:00 Closing Remarks, Room2

 


 

S-D Logic in Japan

This program is open to the public

 

Chair: Masato Shoji (Takachiho University)

Room 1
13:00-13:20

Opening Remarks

Katsuhiko Yokoi (Meiji University)

13:20-14:00 Invited Speech
Robert F. Lusch(University of Arizona), Stephen L. Vargo(University of hawaii at Manoa), and Mitthew O'brien (Bradley University)

Service-Dominant Logic: Foundational Premises and Perspectives
14:00-14:40

Invited Speech
Takao Kondo (Meiji University)
Service-Dominant Logic and Innovation (presented in Japanese)

14:40-15:20

Invited Speech
Yukihiko Uehara (Meiji University)
Information Sharing and Value Creation (presented in Japanese)

15:20-15:40

Commentary
Takamichi Inoue (Meiji University)
Potentiality of Service-Dominant Logic Research (presented in Japanese)

15:40 Closing Remarks